I’m a writing and marketing specialist who always loves to tackle a new project! I started my career in media relations and have since worked for non-profits, the Ontario government and small businesses, doing pretty much every task that falls under the communications banner: working with journalists, creating digital strategies, editing large publications until the wee hours of the morning...you name it!
It took me a while to get here: I studied theatre at the University of Windsor, planning to work as a costume designer. I soon found more interest in reading plays, reading about literature, and pretty much just falling in love with good prose. Eventually I decided to study Public Relations at Ryerson University and discovered the world of marketing and communications.
Theatre and communications aren’t all that different after all. You have to tell a good story, consider your audience, and above all else, deliver an experience that exceeds expectations.
My next big challenge is pursuing a masters degree in communications management at McMaster University, which I expect to finish in 2022. The program focuses not just on excellence in communications but developing well-rounded business knowledge such as accounting and analytics. I'm looking forward to translating these new skills in the work environment!
Brands I've worked with:
- ACCESS Community Capital Fund
- Easter Seals
- Scouts Canada
- Elections Ontario
- The Ontario Non-Profit Housing Association
- Build My Body Beautiful
- Best-selling author Gabriela Casineanu
- Intrepid Travel
- Fit In
- The York Pioneer & Historical Society